Pots & Co came to Calibre Studio for the launch of their new Chocolate Fudge Lava Cake. We art-directed four distinct visual treatments, studio and location, low key and high key, each one built to flex across retail, social, and e-commerce without losing the product's hero status. The campaign sat on top of a Visual Operating System we built for the brand, locking product accuracy, lighting language, and world before any image was made. The result was launch-ready imagery delivered with the craft of a traditional shoot and a fraction of the time and overhead. Pots & Co are now a retained Calibre client, with the studio leading their ongoing visuals across new SKUs and seasonal campaigns.