On-brand AI visuals. Art-directed, story-driven, built for the world your brand lives in.

Directed is Calibre Studio's premium AI visuals offering. Stills, motion, and TVC, produced under formal art direction. The market competes on speed and volume. We don't. Directed is for brands that care how images feel.

The Visual Operating System

Every engagement starts with a VOS, your brand's Visual Operating System. Lighting, palette, casting, wardrobe, environments, props, motion language. Once it's built, the work stays consistent across campaigns, channels, and seasons. It's how we keep the work on-brand instead of on-trend.

How we work

Six phases. Brief, generation, curation, post, motion, delivery. Direction sits upstream. Curation, finishing, and motion craft sit downstream. AI does the middle. Humans do the edges. That's where the work either reads as branded or doesn't.

Engagement tiers

Discovery Sprint. From $3,500. A starter VOS and a first set of frames. Test the fit before committing.

Campaign Package. From $8,000. One campaign, end to end. Stills, motion, finishing.

Always-On Retainer. From $10,000 / month. Ongoing content production against an established VOS.

Enterprise Brand World. From $25,000 / month. Full visual operating system. Governed and produced at scale.

Add-ons: TVC production, packshot-to-lifestyle, design recycling, and in-house workshops.

Who it's for

Fashion and lifestyle brands with constant content needs. Growth-stage DTC scaling on lean budgets. Mid-size agencies wanting AI production capability without building it in-house. Luxury and premium brands needing global consistency. CPG and food brands managing high SKU counts and seasonal refreshes.

The studio

Calibre's creative team is built around two formally trained co-founders, a photographer and an art director, with nearly fifty years of combined commercial experience across fashion, beauty, lifestyle, and luxury.

Working alongside them, François Devauchelle, Paris-based art director, motion designer, and generative imagery specialist. Two decades in digital media. Clients: Dior, Chopard, Bottega Veneta, Devialet, Hugo Boss, Sephora.

And Andy Wilson, multidisciplinary designer with twenty years in fashion, streetwear, and brand creation. Founder of technical streetwear label The Anti-Order. Brand Director at Culture Kings, Australia's premier streetwear retailer. Creative Lead on Dxxmlife with Scarlxrd. Specialist in technical garment design, brand identity, and digital fashion.

No outsourced production. No anonymous prompt engineers. Direction stays with the people whose names are on the door.